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Lincoln Crowne’s sponsored sailing

June 23, 2021

With a desire to demonstrate a strong commitment to community, Lincoln Crowne and Company implemented a sponsored sailing program featuring 12-foot skiffs within its sports stream of community giveback. Lincoln Crowne and its Executive Chairman Nicholas Assef believe in tactical corporate social responsibility strategies, including four specific streams of commitment to community -- sports, academic, governance and philanthropic. The sailing sponsorship began in 2012 and has annually included the sponsorship of 12-foot skiffs in the Sydney Harbour for various charities at different non-profit, awareness-raising events. These sailing activities not only contribute financially to organizations, but help raise awareness for different charities at notable outdoor sporting occasions.